Tech Malba
Full Site Redesign · UI/UX Design · Visual Design
Summary: Tech Malba came to me with a site that had fallen behind. The business had grown and evolved, but the website hadn't kept up — the existing design was dated, visually inconsistent, and wasn't doing justice to what the brand had actually become. They needed a full redesign that would modernize the look, tighten the structure, and position them more credibly with a professional audience.
The Problem
When I audited the existing site, several issues surfaced:
· The visual design felt outdated — font choices, spacing, and imagery didn't reflect where the brand was headed
· Inconsistent typography and layout made content hard to scan
· Navigation structure buried key service information, requiring too many clicks to reach
· No clear visual hierarchy — every section competed equally for attention
· The mobile experience degraded significantly from desktop
Taken together, the site was working against the brand rather than for it. A potential client landing on it would form an impression that didn't match the quality of the actual service.
What I Did
I treated this as a top-to-bottom rebuild — not just a visual refresh, but a structural rethink. The process started with a full audit of the existing pages, mapping user flows and identifying where the experience broke down.
From there I moved into Figma to develop a new visual direction before touching any page content. The new design system brought in consistent typography with clear hierarchy, a streamlined color palette, and component-level consistency across all pages. A lot of the existing site's problems were really spacing and density problems — fixing those alone made a significant difference.
Navigation was restructured to surface the most important content — services and contact — in fewer clicks. CTAs were repositioned throughout the page hierarchy so they appeared at natural decision points rather than only at the bottom.
I also addressed the mobile experience directly, designing for small screens as a constraint rather than an afterthought. Touch targets, scroll behavior, and content priority were all considered at the component level.
What Was Delivered
· Site audit and UX notes on the existing experience
· Full Figma files: wireframes through high-fidelity screens
· Redesigned homepage, services, and contact pages
· Consistent design system: typography, color, spacing, components
· Mobile-responsive layouts across all key pages
· Final assets organized for handoff
The Outcome
The redesigned site is a meaningful step forward — modernized, cohesive, and built to support Tech Malba's credibility with the audience they're actually trying to reach. Every decision was grounded in function: not just making it look better, but making it work harder for the business.
If I were to revisit this project, I'd add a round of usability testing on the services page specifically — that's where users are making their biggest decisions, and real user feedback would sharpen the content hierarchy further.